Sidra Masud - Creative Director

Stepping into the world of fashion was a dream that found me after years spent in the corporate world. My journey began with a desire to redefine elegance and empower women through clothing. As a dedicated fashion enthusiast, I transitioned from a successful corporate career to pursue my passion for design. This shift ignited a new chapter in my life. Driven by the belief that every woman deserves to feel confident and beautiful, I established Sid’s Couture in 2022. Witnessing the struggle of women to find clothing that truly reflected their essence inspired me to curate collections for working professionals, special occasions, and every day wear.